Designed the main landing and product pages to support the launch of Experian Boost. Currently working on the sign up, log in and account management journeys.
Here are some examples of my work:
This test study aimed to find out if the homepage was quickly communicating what the recently released feature (Experian Boost) was, how it worked and what it meant for new and existing users.
Download PDFThis test study aimed to find out if the Boost Interactive Map placed on the Experian homepage was easy to understand, if it generated any interaction and if it would have a positive impact on sign-ups.
Download PDFWhen Experian launched their new campaign ("You and only you" with the goths and anglers adverts) we had to align the homepage messaging, therefore we ran this test study aiming to find out the impact of the new content on the page.
Download PDFAlong with the new campaign redesign of the homepage, I worked on the CreditExpert product page (the paid subscription Experian offers). This test study aimed to find out if the new content and imagery (that I designed) resonated with the users.
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